Designing a good website needs a synthesis of a number of disciplines: branding, content layout, user interface design, search engine optimisation, disability access, internet performance and browser compatibility.
All these elements in the creative mix address the challenge for business to look good, reach their target audience and help websites achieve their strategic goals.
The golden points to always consider for designing a website are:
Who are you?
Make it easy to identify the organisation responsible for the website. The website needs to reflect your corporate identity.
Why should I be here?
Identify the service offering or mission of your company. Do not waste time with elements that confuse why the user should stay on your site and not choose another.
What can I do?
Clearly show what services and features that the website provides.
Where can I go?
Make the navigation around the site easy to access and understand.
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